Like the two luxury houses, Hermès and Gucci, who went into the horse jumping competition to promote their brands, Reem Acra, the internationally renown Lebanese fashion designer for her 'bridal gowns' has signed a 3-year contract with the Fédération Équestre Internationale (FEI) to title sponsor the Western European League and final of the FEI World Cup Dressage.
Beginning with the FEI World Cup™ Dressage series in the 2010/2011 season, there are 10 qualifying rounds before the final which takes place in Leipzig, Germany 27 April to 1 May 2011. End of last month, Stockholm has just staged the third leg of the 2010/2011 Reem Acra FEI World Cup™ competition. The next leg of the 2010/2011 Reem Acra FEI World Cup™ series will take place at Olympia, London on 15 December.
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