In late 2009, Hermès which is known for the house's signature orange horseshoe markings announced that Le Saut Hermès — or Hermès jumping — would take place at the Grand Palais in Paris over the Easter period from 3 -4 April 2010, reinforcing a tradition of equestrian sponsorship that grew from the birth of the saddle-maker in 1837. The upcoming competition will be held on 15 -17 April 2011.
Meanwhile, Gucci jumped the luxury gun by sponsoring the Gucci Masters in December 2009 at the Parc des Expositions in Villepinte, near Paris. Over the four-day event, Charlotte Casiraghi, the daughter of Princess Caroline of Monaco, gave a glamorous sheen to international equestrians, who included the tennis star-turned-horsewoman, Martina Hingis. Gucci created for the Masters a one-off special edition silk scarf that was for sale, with other equestrian-inspired branded offerings, in a pop-up store at the Villepinte site. The latest Gucci Masters was held last week on 3-5 December 2010.
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